These days, it seems the entire financial world is talking about Brazil. In fact, the country is enjoying tremendous economic growth, unemployment is at an all time low, a real middle class seems to be emerging and the country is getting ready to organize the world’s two biggest sports events—the 2014 Soccer World Cup and the 2016 Olympic Games. A huge market, Brazil is increasingly becoming an unavoidable choice since so many developed nations, including the U.S, are struggling with a sluggish economy. That’s why, as some of the articles below point out, a growing number of Canadian and Quebec firms are turning to the Brazilian market while the Canadian government is working to forge closer ties with the Brazilian government with a view offering its advice and helping the country organize the Olympic Games to be held in Rio de Janeiro in 2016.
Dossier de La Presse Affaires Magazine
However, the Brazilian market is tough to penetrate because of its size, language, cultural differences and entry barriers (very high customs duties on certain products for example). To be successful there, you have to surround yourself with the right people, get familiar with the market and be ready to maintain a presence for the long term to build a good business network.
Here are two testimonials of Laval companies that have penetrated the Brazilian market and who talk about their experience in Brazil and other Latin American countries: Interview with Jean Soucy of Technologies 20-20 and a profile of CDVI.
As a matter of fact, the International Business Centre is planning to organize a trade mission to Brazil in fall 2011. When we organize our trade missions, we work with well-established local experts who arrange the right meetings with the right people based on the needs of our participants. These experts can also ensure certain follow-up activities with potential clients or partners. Lastly, the participating companies benefit from expert guidance from the International Business Centre team during and after the mission. The spinoffs of our last mission to Mexico were impressive and all the participants were very satisfied with their involvement. For more information, please contact Caroline Bouchard at 450-978-5902 or at firstname.lastname@example.org.