Posts Tagged ‘BRIC’

June 20th, 2011

Let’s talk India

In my May 17 blog post, I already brought up the Let’s Talk Asia conference, sharing my thoughts on the China presentation. But another workshop I attended, on India – also a major player in Asia – made me realize that although different, this country also offers tremendous opportunities.

So here is some useful information I picked up from the participants and especially from one entrepreneur who started doing business in India back in 2004 with an agent, then opened an office in 2007 and now, in 2010, proudly announces that 50% of his employees are based in that country. (more…)

January 10th, 2011

China Inc.

La Presse Affaires marchés mondiaux announced on December 6 that the global industry recovery is underway. While this is welcome news, an important downside risk is the issue concerning China’s place on the international markets.

It seems that China has its sights on value added industries that Western nations are relying on to set themselves apart, i.e. alternative energies, biotechnologies, information technologies and greener cars.

How should Quebec exporters react? Our World Café held in September asked this very question to ten Laval exporters. Here are some of their suggestions:

  • Look for new non-BRIC markets;
  • Target specific niches that remain untapped by multinationals;
  • Find a local partner that knows the culture and has access to a good network;
  • Consider outsourcing certain activities;
  • Remain competitive through strict logistics planning and cost control;
  • Invest to increase sales capacity;
  • Improve customer service and maintain geographic proximity;
  • Offer creative programs to attract and keep customers;
  • Focus on taking a partnership approach with customers in order to win their loyalty.

I think the key to success is partnership and complementarity. It’s important to focus on what sets you apart and strive to be the best in this area.

It may be easier said than done, but there’s really no other way. Companies that want to survive and prosper have to constantly reinvent themselves.

Véronique Proulx