May 16th, 2013

Strategies

How to make sure your domestic and foreign customers find you online

Natural referencing, also called search engine optimization (SEO), is the process of making  your website visible and relevant to search engines. For SMEs with limited resources, it is often the most effective and least expensive way to be found by prospective customers in a market, especially abroad. SEO has four main steps, outlined below and followed by a few examples of how it can be applied when developing new international markets. Read the rest of this entry »


April 26th, 2013

Internationalization

Are you an Indiana Jones or a circumspect Ulysses when doing business in emerging markets?

I know that as a seasoned decision-maker, you sometimes feel that your product is the answer to the world’s problems. Then you suddenly get that itch for adventure – think Indiana Jones – and feel the need to conquer a market more exciting than Montpelier or Buffalo.

But all it takes is a few minutes online to realize that Brazil is actually rife with protectionist traps and that you need to jump through more hoops than a circus dog just to get a visa for Algeria.

So what’s the real story? Read the rest of this entry »


April 19th, 2013

Exportation, Internationalization, Uncategorized

Panama-Canada Free Trade Agreement (CPAFTA) Comes into Force

The Canada Border Services Agency has announced that the Canada-Panama Free Trade Agreement came into force on April 1, 2013.

“This customs notice is to inform you that the Canada-Panama Free Trade Agreement (CPAFTA) will be implemented on April 1, 2013. With the exception of a few agricultural goods, the CPAFTA will essentially eliminate the customs duties on all imports from Panama, either immediately upon implementation of the agreement, or through a tariff phase-out.” Read the rest of this entry »


April 15th, 2013

Customs Serie

On March 26, 2013, the International Business Centre held a training session on customs problems associated with importing goods into Canada.

Ten Laval companies attended the session, in which trainer Louise Chevanelle discussed customs problems associated with importing goods into Canada.

The purpose of the training was to explain all the customs procedures that apply to imports.  A few of them caught my attention because they are not well known. Today I’d like to talk about some of the underestimated pitfalls that Canadian importers should watch out for.

Did you know that… Read the rest of this entry »


March 25th, 2013

Conference, Events, trade mission

Turkey reclaims its place as a hub of international trade

Last week, in preparation for the trade mission at Futurallia 2013, to be held this year in Istanbul, I took part in a conference on business opportunities in Turkey for Québec firms organized by Québec International in cooperation with EDC. Guest speakers included Mike Ward, former senior trade commissioner at the Canadian Embassy in Turkey, who has observed the rapid development of Turkey’s economy over the past 10 years firsthand, Anis Ouanès, from Export Québec’s Central and Eastern Europe Desk, and Québec entrepreneur Charles Mordret, who has been doing business in and with Turkey for some 15 years. Read the rest of this entry »